Transform Your Patch is a new initiative by Britvic and Pepsi & the charity Groundwork to transform some areas of the UK. It's going to work a bit like Pepsi's Refresh Everything in the US - people vote for their local areas. The aim is to transform local public spaces like parks, playgrounds, 5-a-side pitches and skate parks.
Anyone buying one of the featured drinks is contributing towards the regeneration fund; funds are awarded based on the number of votes each project gets.
The UK's been split into different regions, to give everyone a local site to vote for.
It's a potentially great bit of CSR by Britvic. Get involved here
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment