Tuesday, July 17, 2012
Drinks vending machine varies price according to the temperature
We love vending machines! So much scope for fun, and in this case, integrating data.
Coke's Spanish Limon Y Nada brand has some machines in Spain that reduce the price the warmer it gets.
It borrows an idea from Budweiser's Ice Cold Index mobile app, which my agency did last year in Ireland - but it's great to do it with a vending machine.