Monday, July 23, 2012
The power of celebrity
Harry Styles posted this picture of Niall Horan holding a Wispa at 3.05pm on 21st of July.
Less than 48 hours later it's had 44,000 re-Tweets, 42,000 Favourites, and 152,000 Likes on Instagram.
I think Cadbury are probably quite pleased!
Whenever you see articles in the tabloids about One Direction and the individual members there are always lots of comments to the effect of "They'll be skint on the dole within a year." This is clearly not a likely outcome - whatever happens with their music Twitter, Instagram, and other channels have given them a direct route to their fans that will keep them earning for a long, long time.