This is the site for Liam Gallagher's new fashion brand Pretty Green. The aim is to produce clothes that Liam himself would wear, and since he always seemed to see his role as looking the part as much as anything, he's pretty well qualified to pass judgement.
The site is pretty minimalist (the clothes will be unveiled in June), but I like the videos, especially where he answers fans' questions.
Check out the YouTube channel, and also follow Liam on twitter. Typical tweet: "Yes, the Desert boots will be available this summer... LG"
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