Tuesday, March 03, 2009

New Cursive album costs $1 more each day

This is another way of pricing music. Nebraska indie band Cursive [does Harry Hill style shrug] have just released their new album Mama, I'm Swollen for download, prior to physical release. On day 1 the album cost $1, day 2 $2 and so on, up to the 10th March, when it will go officially on sale for $10. You can also pay more for physical versions if you want.

I love this because:

1 - It rewards the fans, who can get the new album for $1
2 - It attracts new fans, and potential new fans, who can get if for a bit more, but still at a heavy discount
3 - It's brilliant in its simplicity
4 - It generates buzz

(To order from outside the US you need to enter some text - e.g. your post code - in the box under where you have selected 'Outside US'. Annoying, I know, but it seems to work. You then make the payment by PayPal)

Here's the single, From the Hips, which is excellent. Sounds a bit like Uncle Tupelo to me (which is a good thing)

Update: It's certainly worked in driving the buzz. Here's a video of them on Letterman last week, their first ever appearance on the show:

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