Interactive banners for Nike on Mens Health and Shape in Germany

This is a nice way to make banners engaging:

For a limited time users of Men's Health and Shape (female orientated site) in Germany can send messages to each other through banners on both sites.

For example, visitors to MensHealth.de can write a message in the banner on that site, which will then appear within the banner on Shape.de.



Pretty heavy moderation is going on, I'm sure, and this is only live from 1700 - 2100 German time from today until the 6th April.

More info at BannerBlog