Monday, December 07, 2009

Bowtime for Strongbow

Nice campaign from Strongblow, encouraging user-generated content.

Aimed solidly at the working men of Britain (with ads on TalkSport radio, for example), the campaign is looking for people to say what they do for a living, and how they've earned their 'Bowtime'. They give you music to download, but after that they rely on the users to do the editing etc.

Site here.

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