Don't quite know how they did this, but if you use the hashtag #red today on twitter, the text of your entire tweet turns red (as seen by your followers). See the @joinred page for more.
It's sponsored by Nike - see here for more - and the tag #laceupsaveslives will also turn your tweets red.
Very, very clever.
& you have to wonder whether any money changed hands...
(The Guardian also has a run-down of events on Facebook and Google)
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