Tuesday, December 01, 2009

Nike turns twitter red for World Aids Day

Don't quite know how they did this, but if you use the hashtag #red today on twitter, the text of your entire tweet turns red (as seen by your followers). See the @joinred page for more.

It's sponsored by Nike - see here for more - and the tag #laceupsaveslives will also turn your tweets red.

Very, very clever.

& you have to wonder whether any money changed hands...

(The Guardian also has a run-down of events on Facebook and Google)

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