Wednesday, December 09, 2009

Mobile and local

A couple of potentially game-changing local mobile applications.

First, Google Goggles will identify local businesses from your mobile, so that you can see reviews and ratings easily.

Second, Postabon, currently just in New York, shows you location-specific special offers, and ties in with other services like Foursquare.

I believe that one of the drivers for web adoption was that people realised that they could buy things more cheaply online, and I think the same will happen for the mobile web. I recently had a meeting with Forrester in which they forecast the level of mobile web adoption in Western Europe at around 40% by the year 2014 (it's currenly in the early 20%s), but I think that this forecast is *very* conservative.

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