Tuesday, December 08, 2009

Celebs on shopping channels do great business

With the whole world (seemingly) going bonkers every day about new developments in social media, mobile apps and all things new, it's easy to forget how powerful some traditional channels are, such as shopping channels, especially in the US.

Exhibit 1 - Puff Daddy on Home Shopping Network

Check out this officially uploaded video of the artist formerly known as Puff Daddy on HSN, selling his Sean John Unforgivable Woman Gift Set. & don't forget to watch the counter on the bottom right hand side - in ten minutes they sell over 2,000 at $55 - $60 a go. That's over $120,000 in revenue in 10 minutes.

Exhibit 2 - Susan Boyle's album launch on QVC

Watch this unofficially uploaded clip from the launch of the album on QVC. Susan Boyle's not on personally, but the presenters do a very good job of selling pre-release albums, nearly a month before it went on sale officially. Again, keep an eye on the sales figures, this time in the bar along the bottom of the screen. Nearly 3,000 sold in six minutes at $20 a go - for an album that wouldn't be available for several weeks.

Great targeting, and great selling.

(Simon Cowell has to be the marketer of the year. While everyone else was fretting over piracy and illegal downloads he discovered and marketed an artist aimed squarely at people who don't download.)

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