Friday, January 15, 2010

Nike True City local guides

True City is a new iPhone app from Nike, that allows users to explore their city in a new way, complete with curated highlights.

Nike True City Full Trailer - Official HD Version from NikeSportswear on Vimeo.

Mobile Behaviour has more details - in essence you see highlights specially recommended by an appointed 'tastemaker' and read specially placed QR codes which will unlock secrets. So far six cities are covered, including London and Paris.

Users can vie to become appointed official contributers, adding a user-generated element. The downside is that it could become incredibly cliquey; London readers will identify the cool areas of Shoreditch and Hoxton in the video (others should do a search on Nathan Barley)

It's a really good and innovative idea though, and, together with Foursquare and Gowalla, shows the potential of having a large number of interested people with smartphones. One to watch!

1 comment:

Lilie said...


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