Monday, June 21, 2010

Miley Cyrus album preview in an app

Never seen this done before: To promote her new album Can't Be Tamed, Miley Cyrus is streaming it in full for free for fans in her new iPhone app. (You can also get it for the iPad, but in reality it's just a scaled up iPhone app)

This strikes me as a really good way to distribute it, albeit as a limited edition teaser. & once you've downloaded the app there are lots of ways to sell other things to you.

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