Tuesday, September 07, 2010

Coca-Cola Happiness Machine (UK)

This is a follow up to the original video from January, this time at a London University.

Like the original, it's excellent.  (Students go mad for free stuff!)

It begs the question: How many other 'social' or viral campaigns have transferred well across countries, with different or altered executions?  Most of the really famous ones (all of them?) seem to just to be aimed at one country.

Axe/Lynx is one that does seems to do it well.  The main theme is always the same, but localised to different markets.

No comments:

Related Posts with Thumbnails