Monday, September 06, 2010
Tweet about Uniqlo #LuckyCounter and get a discount
This is excellent: Uniqlo have a new promotion in the UK to celebrate the re-launch of their website.
Their promo page features 10 products. Click on any product and you get re-directed to a page letting you tweet about it. The more tweets the product gets, the more the price drops. Your followers see something like this:
This is part of a growing trend of reciprocity. Ask your consumers to raide your profile and give them a reward for doing so. The Paul A Young Foursquare discount that I wrote about last week is a much less direct example.
With many, many thanks to Neville Doyle for the tip!