YouTube Annotations eCommerce affiliate example

This is something I found the other day - a nice low tech affiliate campaign using YouTube annotations.

(Annotations do work when you embed the video, but you can also see it in full here - but you'll get the idea just from this post)

First pick which girl you want to dress.



Then dress her up. This is Molly




Then, if you choose the top combination:




You can click through (in the description) to buy each item.

For example, the link to the undies has had nearly 900 clicks (Yes, you can argue that the target audience aren't likely to be buying women's clothes, but hey)

You can then re-dress her, or move onto other garments like trousers, tops and dresses.

Very nicely done.