Earlier this week Microsoft announced that they'd be holding a competition at CES in Las Vegas - could your phone perform certain tasks quicker than a Windows phone? If your phone is faster you won $100; if theirs was faster you had to admit, on camera, that you got #SmokedByWindowsPhone.
It's a pretty bold move, and one that shows that they're confident of their technology.
Watch one of the videos here -
They won 88% of the challenges - but it adds veracity for them to admit that they sometimes got beaten.
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