It takes you through about 20 questions on your online shopping choices and what you're likely to be buying online, and then gives you an estimate of your value to companies wanting to market to you. You can then sign up to receive ads where you get a cut of the affiliate payment.
It's interesting. I'm not worth that much because I haven't got a car, and am not looking to switch utility providers or make any big purchases in the near future.
(I heard about it through Richard Wilson's slightly Monkey Tennis programme last night looking at the increasing automation that consumers face, from automated phone services to self checkout in supermarkets, to online cookies tracking your movements)
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