Friday, January 27, 2012

Putting ads on pictures

Vibrant media just bought Image Space Media, which means that Image Space's technology, which allows publishers to put ads onto online pictures, in a contextual way, could spread.

Have a look and see what you think:

In-Image Advertising in 90 Seconds from Image Space Media on Vimeo.

I find Vibrant's text ads pretty annoying.  They make a box jump up if you mouse over a random word that they've managed to sell, like 'power' generally completely out of context.  However if this is done well, a bit like the relatively unobtrusive YouTube ads it could take off.

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