Tuesday, January 24, 2012

MINI - Fan The Flame & Burn The Rope

A very clever bit of work from MINI at the Brussels Motor Show.  A MINI Countryman was put on a slope, kept in place by a strong rope.  A burner was put under the rope, and each time the page was Liked on Facebook a flame came out.  The person who sparked the flame that eventually burnt through the rope got to win the car.

Very good!

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