Tuesday, January 24, 2012
MINI - Fan The Flame & Burn The Rope
A very clever bit of work from MINI at the Brussels Motor Show. A MINI Countryman was put on a slope, kept in place by a strong rope. A burner was put under the rope, and each time the page was Liked on Facebook a flame came out. The person who sparked the flame that eventually burnt through the rope got to win the car.