Thursday, March 05, 2015
Instagram's new clickable 'Carousel' ad format
A New Way for Brands to Tell Stories on Instagram from Instagram on Vimeo.
This is pretty huge news, I think: Instagram is launching a new ad unit, where advertisers can show multiple pics (slide from left to right), plus - crucially - a clickable link.
Until now Instagram has only allowed one clickable link, in the profile page, to try to deter spam accounts and comment spammers. The new ad unit allows a clickable link to a web page - you can see how this could be very effective for advertisers.
This is likely to be US first, and then rolled out elsewhere later.
Plus - Pinterest is also looking at a 'Carousel' ad feature.