Wednesday, March 18, 2015

Victoria Pendleton is Switching Saddles

This is a very ambitions idea from Betfair.  They're sponsoring Olympic cycling gold medal winner Victoria Pendleton to 'switch saddles' to become a jockey, hopefully to ride in next year's Cheltenham Gold Cup.

It'll be interesting to see how it works. There's every chance she can do it, given her skill and determination, and it should generate lots of video for Betfair to tease out over the months, plus some great PR coverage if it comes off.

More here

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