Thursday, April 30, 2009
Social network users choose which ads get displayed on their pages
This is brilliant in its simplicity: Chinese ad sales agency Bomeiti lets people choose which ads appear on their profile pages, through asking them to fill in a survey. OK, I can see pitfalls (more people would want to have ads for sportswear brands on their pages than san-pro for a start), but this looks like an interesting model for people like Facebook to follow.
So far it just seems to be on the sites Mipang and ShanghaiNing
Via the Springwise newsletter