Spanish football fans give blood for the national team

This is a piece of work that's currently happening in Spain, produced for adidas by Netthink, part of Aegis, the company that I work for.

Under the banner The Power of Red, adidas has placed a huge blank Spanish football shirt on the wall of Plaza de Felipe II in Madrid. The Red Cross are also in the square, collecting blood from sports stars, actors, celebrities, and fans,

The more blood that's given, the more the shirt gets painted red. How better to show your passion and commitment than giving blood for your team?


See the progress here - adidas el poder de la roja