One of the main trends in 'content' is that people want so much of it. It's no longer enough for brands to put out occasional ads, pictures and videos, if people like them, people are hungry for lots of things to keep them amused.
Nowhere is this more apparent than in music and celebrity. One example of this is how Taylor Swift teased her recent Bad Blood video, which was finally released at last night's Billboard Music Awards and to Vevo.
The video is a high production value number, with Taylor as a superhero, Catastrophe, with appearances from the guest star on the song, Kendrick Lamar, plus lots of other celebrities like Lena Dunham, Cindy Crawford, Cara Delevingne and more,
During the two week lead up to the release, pics of the guest start were teased on Taylor Swift's Instagram, each getting around 1 million likes.
It's important to do a series of pics on Instagram, as all content is shown as it appears, like Twitter, rather than through an algorithm, like Facebook, so it's easy to miss stuff. By posting about 20 times, it increases the chances that each of the 30m followers will see at least one or two.
The stars also posted the pics on their own Instagram - for example Cara here
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