Friday, May 29, 2015
One of the most unlikely trends over the past couple of years has been the rise of vertical video - that is, video shot to be viewed vertically, rather than horizontally.
It's come about through the smartphone being overwhelmingly the main method of taking both photos and videos, and people being more comfortable holding the phone as they would normally rather than turn to to shoot in landscape mode.
This chart, from Mary Meeker's most recent Internet Trends presentation shows the rise of time spent with screens that are generally viewed vertically.
At first vertical videos looked a bit ridiculous - and they still do on YouTube. But with lots of ways of viewing vertically, most notably Snapchat and Periscope vertical video has now found its place. Snapchat is now persuading brands to make vertical video - users are watching 2bn videos a day - and I'm sure someone will enter a vertical movie to Sundance before too long. (There have already been episodes of TV shows filmed on phones).
Horizontal video is generally professionally produced, with high production values, and often made for big screens - anything from film blockbusters down to music videos, to TV, to videos you made on traditional digital cameras
Vertical video is generally amateur, user-generated content, and produced exclusively for mobile and on mobiles.
Each has its natural expectations associated with the form, but within this there's scope for expectations to be confounded.
(Instagram and Vine get around this by being square formats, of course)