Friday, May 15, 2015
Kit Kat's YouTube Voice Search
This summer KitKat is being temporarily re-branded as YouTube Break supposedly to celebrate the joint anniversaries of YouTube's tenth birthday, and KitKat's 80th.
What's especially interesting about this partnership is that it includes a voice search element - if you say the words 'KitKat YouTube my break' on an Android phone, then it takes you to a specially curated selection of 4 tending videos from YouTube.
It almost feels like the 'AOL Keyword' footers that used to appear on posters over ten years ago, but it's a very clever thing for YouTube to be able to sell to clients!
Full details here