Watching Paint Dry on Periscope

Every agency that has a DIY or paint client must be kicking themselves - Glidden Paint used Periscope to let people 'watch paint dry' over several hours, complete with a competition to win free paint

We’re painting on #Periscope! Watch: http://t.co/BRespzzqKs Reply w/ #watchingpaintdry for a shot at $3K/free paint http://t.co/UNxSI1Fv1s

— Glidden Paint (@glidden_paint) May 14, 2015

They've archived it on YouTube - it looks like it took an hour for each coat to dry:



Brilliant in it's simplicity, and presumably very easy and cheap to do...  I'm not saying that it will have sold much paint, but I'd never heard of Gliddens before now.

More here

#watchingpaintdry