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Good Examples of Digital Creativity and Media Usage including online advertising, web sites and search marketing. Compiled by Dan Calladine, Aegis Media - dan.calladine@aemedia.com All views expressed are my own. This blog currently receives about 150 unique visitors per day, according to Google Analytics. Follow me on twitter - I'm @dancall
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This is a great example of how brands can 'package a utility' that empowers consumer to opt-in to ongoing brand communication. So much more powerful than most display advertising out there...
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