Wednesday, April 28, 2010

A stealthy fake ad for Toy Story 3

This is very clever. Pixar have created a fake ad for the Lots-o'-Huggin' Bear, one of the new characters to appear in ToyStory 3.

The ad's very convincingly made, with a fake grainy VHS stripe along the bottom, and uploaded to an account called MrCrazycommercials, created about 3 weeks ago and also containing uploads of real ads.

(In fact the real product Purr-tenders is genius; plush cats, with disguises to make them look like other animals, like rabbits, dogs or mice. See the ad here)

They don't even give it away in the search tags for the Lots-o'-Huggin' Bear - lots of relevant mentions, but no mentions of Pixar or Disney:

retro old school 60's 70's 80's lotsohuggin lots huggin lotso hugging bear of commercial 1983 teddy toy 80s nostalgia plush

Mashable has more on the story, plus this fake Japanese ad for the Lots-o'-Huggin' Bear. Very clever, and reminiscent of the online treasure hunt that got people excited over Cloverfield.

Full disclosure - the company I work for works for Disney, but I have nothing to do with this campaign. (However I know people who's seen Toy Story 3, and they say it's great!)

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