This is an interesting twist on social networking and crowdsourcing.
Fatboy Slim has a new track out soon called Machines Do The Work. Instead of going through the normal professional channels to find a video director, he's (or his people are) using the site Radar Music Video to issue the brief.
Radar Music Video is a creative community site. It costs approximately £20 to post a brief, and approximately £4 for creatives to see them and submit entries. The brief also specifies the budget available.
Fatboy Slim is the highest profile artist to use the site so far; other artists like dan le sac Vs. Scroobius Pip have used it already - example here:
"Sick Tonight" Final ALBUM Version from Pheasant Plucker on Vimeo.
Or this one by Slow Club, featuring Mackenzie Crook
See other examples here.
I really like this - Radar Music are offering a great service, and hopefully making a profit doing it. I can't give details of the Fatboy Slim brief, for example, because I'm not a paying member.
Via Clash Music
Update - June 2010 - here is the finished video
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