Monday, May 10, 2010

McDonald's Facebook localisation

This is a sign of things to come on Facebook.

In the US the McDonald's Facebook page has a 'local' tab on it that lets you input your zip code and select your local restaurant.

This is what you get when you put in your zip code. (I put in 90210, which is my default zip code whenever I have to fill in 'American' details on forms...)

According to this report they will soon be launching an app that will let you check in locally, and win prizes or incentives for doing so, like coupons for specific products, similar to Pepsi's Loot. With over 100m using Facebook on their mobile, this makes perfect sense.

In other location-based news, the Jimmy Choo trainers still haven't been claimed...

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