Pepsi Loot is a forthcoming iPhone & iPod Touch app that rewards loyalty for Pepsi restaurants with points that can be traded for music.
This article has all the details, but essentially:
Users download the free app from iTunes. It's effectively a white label Foursquare
They get a map of the local participating venues, including Pizza Hut and Taco Bell (I think all are owned by PepsiCo)
Check in at 3 different venues and get a code to download an exclusive track
Venues will also offer specific deals, like free Pepsi when you buy a starter
This whole 'location' thing is really starting to take off!
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