Bit.ly is the default URL shortener for twitter. Most links get shortened automatically to save on the 140 characters that you use, and increase the likelyhood of your tweet being re-tweeted.
Although bit.ly plan to sell their analytics services, giving insight into the most popular links being passed around and so on, you can do it for yourself.
Here's a quick example, using this video of the Fox News presenter Glenn Beck being interviewed on CBS.
Take the bit.ly url, in this case bit.ly/2uCkOv and add a + to the end so you get bit.ly/2uCkOv+
Then you can see the pattern of traffic
The referring sites
& the geographic location of the people clicking on the link
(Link picked because it was the most popular one that I could find)
See also: an earlier post about Bit.ly
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