Tuesday, September 08, 2009

HP You on You

You on You is a global HP competition running on YouTube to promote their new personalised laptops.

The aim of the competition is for people to make videos introducing themselves, but not featuring their faces. As such it's a bit 'film school week 1 project', but the quality of the entries is sensational.

First have a look at the intro video, then have a look at a couple of entries.

Entries are now closed. HP are doing weekly vote-offs, then will announce the winners.

Like the Oxo competition it's a great example of encouraging relatively controlled user generated content.

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