The campaign streamed live gigs in banners, with the audience picking 25 bands who would play.
The banners to promote it look great - examples here and here - the mechanism of people climbing into banner spaces is very impactful.
Full info here, including these results:
"25 young bands got an exposure for their live-gig via 6.807.442 banner impressions on well know internet sites.
By providing an “embed”-option, we generated another 43.479 impressions via viral embeddings on fan pages and blogs. Some of these generated more than 20% clickthrough.
The campaign website attracted 44.845 unique visitors, 7.581 people voted for their favourite band (a majority voted by premium SMS instead of free web-vote"
Good work!
Thanks to Gianpaolo for the tip off!
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