A current campaign for Pizza Hut on a number of UK parenting blogs takes the theme 'free activities' and gets the bloggers to write about what they did over the summer with their kids for free, while mentioning the Pizza Hut Kids Go Free promotion.
Examples -
The People's Republic of South Devon
Blogging with Dr P
Fab Mums
&
Breastfeeding Mums
I really like this because it's clearly listed in all cases as a sponsored post, so it's very open and above board, the bloggers have been given a genuine reason to write, the subject matter is relevant to the blogs, and it's also perfect for the target audience.
As far as I can work out this was done through eBuzzing, but if you know different let me know!
3 comments:
Yep.. It was done via ebuzzing :)
Hi - Paul here. The author of the sponsored post over at http://www.blogbypass.com/fun/pizza_hut_kids_eat_free/
I'd also read a lot about sponsored posts and how "evil/bad" they can be etc for all kinds of reasons.
But, to be honest, if someone wants to pay me GOOD money for blogging about something which I feel is okay for my blog - then I'll do it! :O)
Paul
I think the way this advert is worded doesn't seem as sneaky and that its a well developed idea.
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