Pak De Polo, or Stop The Polo is a new promotion from VW in the Netherlands. A specially marked Polo is drving around the Nethrlands for a week. If you see it you can flag it down, and get in. The person who manages to travel the furthest before getting flagged down wins for that day. On the 24th of July the winners from each day will battle it out to find an ultimate winner.
Site visitors can put in their postcode to request that the car comes near to where they live, and then will get an alert when the car is getting close. Nicely done!
(There's a post with some more background and some of the the technical details here)
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