Google Ad Planner

Google Ad Planner relaunched recently, and has become a lot more 'interesting' (read 'useful').

Ad Planner is Google's tool for advertisers that lets you see details on different web sites that you might want to advertise on (number of users, demographics etc) and also see top sites for specific demographics. I could play with it all day.

For example their top sites in the UK are:

1 - Facebook.com
2 - BBC.co.uk
3 - Live.com
4 - Yahoo.com
5 - MSN.com
6 - Microsoft.com
7 - Ask.com
8 - MySpace.com
9 - IMDB.com
10 - Bebo.com

Quiz time: Look at the list closely - what's missing? That's right - Google, YouTube, Blogger, and in fact all Google properties. They let you look at the stats for other sites, but not their own, That is *such* a Google thing to do, as they demonstrated when they updated Google Trends last year.

For comparison, here are the top 10 sites according to comScore.

1 - Google.co.uk
2 - Live.com
3 - Facebook.com
4 - Google.com
5 - YouTube.com
6 - MSN.co.uk
7 - BBC.co.uk
8 - Yahoo.co.uk
9 - Yahoo.com
10 - Ebay.co.uk

See also - Google Trends - the big catch