YouTube click-to-action in-video links

When YouTube launched annotations a year ago I thought that it was great, but a shame that you could only click through to another video.

Now YouTube has revampled their offering to allow advertisers to link directly from a video to a website. This is great for eCommerce advertisers!


See an example here - from the World Water Day charity appeal, clicking through to here. According to Techcrunch this generated $10,000 in donations in a single day.

The feature was tested on Non-Profit organisations before being extended to commercial advertisers. Like other Google Annotations features it does not work on embedded videos.

See also - Samsung game using YouTube Annotations