Great British fashion blog example, run by Catherine Kallon. She's hit on the very simple but very clever technique of showing celebs in their outfits next to the original catwalk photos, or multiple celebs all wearing the same outfit.
According to last night's Evening Standard the site gets 12,000 page impressions a day, which would mean she's making about £120 a day from it, assuming a (totally speculative) average cost per thousand ad rate of £10 (not per ad - there are multiple ads on the site), not to mention all of the fringe benefits of being seen as a fashion maven...
See also - Perez Hilton's record label
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