Monday, July 13, 2009

Perez Hilton's record label

Perez Hilton has announced that he's founding a record label imprint, in collaboration with Warner Brothers. A very good example of both a blogger monetising his following and targeted audience, and also the music industry seeking new ways of working. 'Hilton' has always been very active in promoting & hyping new music on his site. See this link for a selection of artists he's raved about in the past.

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