There's a whole genre of communications events around bus shelters - Duracell, Coke, Pepsi, Adobe,Walmart and others - and now Lucazade has pulled this one off, using live video streamed into the advertising screen:
Very well done! We're going to see lots more of these.
Wednesday, October 26, 2016
Monday, October 10, 2016
Lots of Content
Amazon has just released some ads for the Echo Dot - the $50 version of the Echo - 100 ads in fact.
They're pretty good, and it's a good strategy to produce lots of cheap things (as long as they put across a strong overall message) than one expensive thing, if your audience is likely to be exposed to lots of media.
At 10 seconds, you can also see them getting lots of views on Facebook - you don't get that much time to get bored and scroll past (assuming you start watching in the first place).
You could almost call this a 'Fast Show' approach - once you have a strong message (or punchline) you can keep repeating with small variations.
They're pretty good, and it's a good strategy to produce lots of cheap things (as long as they put across a strong overall message) than one expensive thing, if your audience is likely to be exposed to lots of media.
At 10 seconds, you can also see them getting lots of views on Facebook - you don't get that much time to get bored and scroll past (assuming you start watching in the first place).
You could almost call this a 'Fast Show' approach - once you have a strong message (or punchline) you can keep repeating with small variations.
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