Amazon Alexa in your car & in your life

Like many people I struggle with the usefulness of smart speakers.  In fact I generally keep mine unplugged.

But it could be a lot more useful if it were able to -

Prompt you to confirm things (synching with your calendar)

Make suggestions

Make payments

& more. 

You can see examples of all of these in this video, and all are features that are coming soon (or maybe here now).

We're working with teams across @Amazon to help Alexa simplify your life on the go. Come find us at #CES2020 or learn more at https://t.co/wHJAZfRAYq #AmazonCES pic.twitter.com/jpG2uTbBoz

— Alexa Automotive (@AlexaAutomotive) January 6, 2020

You still need to remember specific commands - for example 'Alexa, how is the traffic on the way to Gary's office?', but it is getting more natural.

Carat's 10 Trends for 2020

Here is our annual trends presentation - looking at what is happening in media and technology, and its implications for our clients and the industry.

Carat's 10 trends for 2020 from Carat Global