Friday, March 24, 2017

Ten Trends from SXSW 2017

Not written by me this time, but by colleagues from Carat US.  Best seen expended as the fonts are quite small.

Thursday, March 23, 2017

Citymapper's Trip Scores

Like many people in London and beyond, I love Citymapper.  It's a transport navigation app that just works, and has successfully demystified busses for me.

Over the alst week or so I've noticed that they are starting to give you scores for your trips - essentially points for completing them, with a tally of how many calories you've burned up, and how much you've saved compared to using a car.

I think it's great - and it will probably make me use it even more, even for smaller trips.

Wednesday, March 22, 2017

NYT's VR & 360° Film for Lincoln in the Bardo

The NYT continues to innovate in VR and 360° video.

This example is a 10 minute film produced for the new novel Lincoln in the Bardo by George Saunders - which is getting lots of buzz, and is likely, I think, to pick up lots of awards and be a bestseller across the world.

What's also interesting is that this shows (in a way) where we are with VR.  It's being used for interesting projects, but this is something that is actually a play for voices with a few added effects.

Yes, there are lots of VR games and the PlayStation VR has done well at 1m units of so sold since the end of last year, but it's not mainstream or massively popular - yet.  We haven't yet had a Pokemon GO, a Chewbacca Mask Woman, or a 'Skype Interview Kids' moment for VR.

Also, a quick comment about this blog.  I'm conscious that I've been updating less than I used to, and I'm also conscious that the original purpose of this blog - to find interesting digital marketing examples - has pretty much disappeared.  I'm thinking of a couple of new directions for it; one, to look at media share price charts, and offer commentary on them (which I don't thing anyone else is doing), and two, to write about interesting new companies that I've come across.  Maybe I should try alternating both.

Tuesday, March 21, 2017

Hijacked Highway - VR or AR?

This is a great example - but surely it's Augmented Reality (real objects transformed) rather than Virtual Reality (a completely different world)

Sodimac Hijacked Highway from Alvaro Soto Becerra on Vimeo.

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