Very odd, very addicitive...
Friday, November 26, 2004
Tuesday, November 23, 2004
New Reebok Site - RBK Streets
Going overboard on the whole urban thing. Includes:
a basketball court, with a basketball game to play,
a recording studio where you can upload a mix track for 50 Cent to judge
the crib - a home for rbk videos
the barbershop - a community forum.
plus links through to other Reebok sites
a basketball court, with a basketball game to play,
a recording studio where you can upload a mix track for 50 Cent to judge
the crib - a home for rbk videos
the barbershop - a community forum.
plus links through to other Reebok sites
Monday, November 22, 2004
Flash Avitars - e.g. Newsreaders
Good example - the point is to have a animation of the existing station weatherman...
Jeep 4x4 Challenge
Take the Challenge! It's well produced, but effectively just a multiple choice game.
Mercury - Meet The Lucky Ones
New from Mercury, an American campaign to promote their cars that takes the form of a regularly updated Soap. I have to say it's all a bit lost on me.
However it seems to work - 825,000 unique visitors in the first two weeks of a 5 week run:
Further info here
However it seems to work - 825,000 unique visitors in the first two weeks of a 5 week run:
Further info here
American Airlines - We Know Why You Fly
Great campaign - nice films, good concept, very user-friendly hosting site.
Wednesday, November 17, 2004
Monday, November 15, 2004
Friday, November 12, 2004
Amazon Theatre - Films wiht Product Placement
Amazon has premiered the first of it's new series of films - Amazon Theatre
This brilliant concept is very simple - short (5 mins or so) films, directed by proper directors, which are very in tune with the times.
Each film features a number of products, which are listed at the end of the film in the credit sequence. You can click on any of these links to buy via Amazon.
In this film no books were used at all, showing Amazon's move away from reliance on books.
Very neat idea.
Via Adrants
More details at Seattle PI
This brilliant concept is very simple - short (5 mins or so) films, directed by proper directors, which are very in tune with the times.
Each film features a number of products, which are listed at the end of the film in the credit sequence. You can click on any of these links to buy via Amazon.
In this film no books were used at all, showing Amazon's move away from reliance on books.
Very neat idea.
Via Adrants
More details at Seattle PI
Thursday, November 11, 2004
Monday, November 08, 2004
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