Thursday, April 04, 2019

The Perils of Voice Controls and the Smart Home

A very funny couple of ads for Rema 1000, a Norwegian retail chain!






(Not sure that it's really selling the retail chain, to be honest...)

Monday, March 25, 2019

BK - Burn up a rival's ads in AR

Love this from Burger King in Brazil!



Great use of augmented reality - probably the most playful I've seen by a brand in their own app.  & you get a voucher at the end of it, so they can monitor impact.  Looking forward to seeing the Cannes case study video!

More here



Tuesday, March 19, 2019

Shopping on Instagram

I've been telling people for ages that we'll soon be able to buy directly from Instagram, and today they announced an initial trial in the US.

The friction involved in shopping from social platforms has always seemed a bit artificial - why can't it be as easy as on Amazon?  Now Instagram is making it much easier, letting people shop within the app by putting in payment and delivery details

This video shows how it will work: 





Monday, January 07, 2019

The Bandersnatch Stunt at Old Street Station


This is probably the most analogue thing that I have written about on this blog, but it's a great example of creating something physical designed to go viral.

Netflix has taken over one of the pop-up shops in the tunnels under Old Street roundabout, near the entrance to Old Street tube station, to create a fake shop, Tuckers Newsagent and Games, named after Tuckersoft, the video games company in the Bandersnatch 'choose your own adventure' episode.

(Apparently there is one in Birmingham too).


The store doesn't open (as far as I know) but people have been peering through the windows and taking photos and sharing them on social media, particularly Twitter and Instagram.


They've had a lot of fun kitting out the store, including lots of posters for fake video games, and even fake VHS tapes for some of the other Black Mirror episodes, including San Junipero and Nosedive.


There is also a big billboard for Bandersnatch in the tunnels, but obviously this is getting far more attention.  According to the site of pop-up shop hire company Appear Here, the shop would cost something like £250 a day to hire - so if they have taken it out for twelve days or so (for set-up, take down etc) it would have only cost £3,000, a very effective media cost given the amount of buzz that it has created!


I thought that the show itself was good, but not great.  It was lots of fun at the beginning, but then it descended a bit too much into horror for me (yes, I have seen all the other Black Mirror episodes, so I did know what to expect...).  But I loved the 80s references, including John Menzies, and the 'Hobbit' game, plus the re-created WHSmiths store that he buys music in, and I loved the jokes with the format, like the 'Fuck Yeah' choice when he is in the doctor's office.


Thursday, December 13, 2018

Ten Trends for 2019




Each year I write a trends report, trying to predict what the most important themes of the next year will be.  This year the underlying theme is the increasing speed of connectivity through 4G (& soon 5G), and how this is making services richer, d

Friday, September 14, 2018

New Balance uses AI at NYFW

A fun use of Artificial Intelligence.

New Blance set cameras up to record people walking down a street in New York for several days.  Then, during New York Fashion Week, then used the learning from the weeks of observation to identify people who stood out from the crowd - and rewarded them a free pair of shoes.


I suspect that there may have been human intervention in this (many people in New York can stand out for all sorts of reasons), but it's a great idea.

Thursday, September 06, 2018

Monday, August 20, 2018

Trinny Woodall on Instagram



A colleague alerted me to 'the resurgence of Trinny' on Instagram.  Trinny Woodall, one of the presenters of iconic 90s fashion show What Not To Wear, is now presenting her own mini shows on her own Instagram channel.

In the clips she goes into stores - with their permission - and does some quick demonstrations of how to wear different looks.

In this one she brings her friend Chloe, to show how a dress would look on a larger size model.

This is very similar to what the Chinese site ShopShops is doing.  In their version their influencers go into stores, demo the products, and also allow people to shop along.

I'm sure Trinny (& many others) will be doing this soon in the UK.

Tuesday, July 03, 2018

Chompers - An Alexa podcast to brush your teeth to



Chompers is one of the best things I've yet heard of the the Amazon Echo.  It's a daily (ish) podcast that lasts less than 5 minutes, and is designed to encourage 3-7 year olds to brush their teeth for 3 minutes or so.

It's perfect for the Alexa because kids or adults just need to say "Alexa - start Chompers" for it to start; no one wants to be touching buttons or their phone screen when they're about to brush their teeth.

More here, inc some episodes to listen to.



Monday, July 02, 2018

White Castle's Chicken Rings on Facebook Live

This is an example of a brand using Facebook Live Video -


US burger chain White Castle created a fake shopping show on Facebook to promote its Chicken rings, joking that you could use them as earrings etc, with live interaction from fans watching.

More here

Friday, June 29, 2018

Teads Augmented Reality Mobile Ad for Ray Ban



Teads showed off this new ad format at Cannes this year.

It's essentially like a Snapchat lens, but it works on the mobile web, and it's available across some of Teads' partner sites.

It activates your camera, and then - hey presto - you're wearing a pair of Ray Ban's.

They say that it's the first time it's been done as a web-based ad format.  I've seen a few other versions, for example from Vyking, but they work within apps.

More here


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