Monday, August 20, 2018

Trinny Woodall on Instagram



A colleague alerted me to 'the resurgence of Trinny' on Instagram.  Trinny Woodall, one of the presenters of iconic 90s fashion show What Not To Wear, is now presenting her own mini shows on her own Instagram channel.

In the clips she goes into stores - with their permission - and does some quick demonstrations of how to wear different looks.

In this one she brings her friend Chloe, to show how a dress would look on a larger size model.

This is very similar to what the Chinese site ShopShops is doing.  In their version their influencers go into stores, demo the products, and also allow people to shop along.

I'm sure Trinny (& many others) will be doing this soon in the UK.
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