dentsu 2022 Media Trends

  Our new 2022 Trends report has been published - all about how we are transitioning to a 'new normal' as we move through the pandemic.  

See the deck on Slideshare below - 

dentsu 2022 media trends from dentsu

Carat's Trends for 2021

 Our new trends report:  12 trends to help navigate the next few years, including 

From FOMO to FOGO

The Donut Problem

The Great Divide,

&

The Decade of Paid

Carat Trends 2021 - The Year of Emotionally Intelligent Marketing from Carat Global

Carat's 10 Trends for 2020

Here is our annual trends presentation - looking at what is happening in media and technology, and its implications for our clients and the industry.

Carat's 10 trends for 2020 from Carat Global

Ten Trends for 2019

Carat's 10 Trends for 2019 from Carat Global

Each year I write a trends report, trying to predict what the most important themes of the next year will be.  This year the underlying theme is the increasing speed of connectivity through 4G (& soon 5G), and how this is making services richer, d

Ten Trends for 2018

Here is our trends presentation for 2018 - ten things to think about, including the convergence of ecommerce and retail, the rise of 'voice', the growth of shared digital experiences, the coming of the blockchain and more.

Carat's 10 Trends for 2018 from Carat Global

I'm conscious that I don't update this blog as much as I used to, or as much as I should.  Part of it is wondering what the focus should be, now that every campaign is digital, but I'll be trying a few new ideas in 2018.  Please keep following!

Ten Trends from SXSW 2017

SXSW 2017 - 10 Trends from Carat USA from Carat Global

Not written by me this time, but by colleagues from Carat US.  Best seen expended as the fonts are quite small.

Ten Trends for 2017

It's time for my annual trends presentation.

This year it seemed to me that lots of what was happening and about to happen were comebacks - things that had been heralded a few years ago, but were finally hitting the mainstream, the most obvious being Augmented Reality, but also Live Video (remember webcams?), Web TV and more, which can all be said to have followed the Gartner Hype Cycle, and are now getting to the 'mainstream' stage.

& in the spirit of accountability, I also look at what happened to last year's trends.  enjoy!

Carat's 10 Trends for 2017 from Carat Global

Key themes from SxSW 2016

SXSW Interactive Curated By Carat from Carat Global

10 Trends for 2016

Carat's 10 Trends for 2016 from Carat Global

Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.

The trends for 2016 are all growing in importance, and will all have implications for clients.

This year’s trends involve two big themes:

The rise of closed, competing ecosystems

The development of artificial intelligence and actionable measurement

I hope that you find the presentation useful and informative!

The Four Horsemen

An excellent, punchy presentation from Professor Scott Galloway at the DLD15 Conference.

He lays out in 15 minutes major issues for Amazon, Facebook, Google and Apple


Spoilers -

Amazon - Going to struggle as a pure-play ecommerce company - will buy into a retail chain (this is already happening)
Facebook - He loves it
Google - Under attack from twin threats of mobile and social
Apple - He loves it

10 Trends for 2015

10 trends for 2015 from Dan Calladine

Each year we produce a trends report to help us think about how the worlds of technology and media will change over the next few years.
There are lots of things happening, and we hope we have chosen some the most interesting
This year we look at:
App Simplification & Integration
Video Ads
Connected TV
Paying to go Ad-Free
New News Sites
Start-ups Going 'Full Stack'
Voice
Symbols & Emojis
Virtual Reality
Robots

Please have a look!

'How Google Works' on Slideshare

Slideshare is a great medium to use to promote a business book - I'm surprised it isn't used more often

How Google Works from Eric Schmidt

10 Trends for 2014

10 trends for 2014 from Dan Calladine

As in previous years, I've produced trends to help us think about how the worlds of technology and media will change over the next few years.
There are lots of things happening, and we hope we have chosen some the most interesting
This year we look at:
Smart Devices
Push Notifications
Bluetooth Beacons
Frictionless Payments
Location & Local
Deliveries
Health
Actionable Intelligence
Polarisation
Borrowed Formats

Next Generation Media Quarterly - July 2013

See my latest presentation below, looking at key stats and stories in digital media from the last 3 months

Next Generation Media Quarterly July 2013 from Dan Calladine

Conference Links - Interact Congress 2013 in Barcelona

I go to quite a lot of conferences, so I'm now doing short writes ups of them, with links to interesting things.  This time - last week's Interact Congress 2013 in Barcelona.

The big highlight was the reveal of the results from the 2012 AdEx Benchmark Survey from IAB Europe, which showed online ad spend around Europe.

The headline figure was that online ad spend grew 11.5% to €24.3bn around Europe, with big growth in video & mobile advertising.

These were the Top 10 in terms of ad spend:

UK – €6.6bn
DE – €4.6bn
France – €2.8bn
Russia – €1.5bn
Italy – €1.4bn
NL – €1.2bn
ES – €0.9bn
Sweden – €0.8bn
Norway – €0.6bn
Denmark – €0.6bn

You can see that the UK and Germany combined make up more than 40% of the spend.  It's also interesting that Russia has overtaken Italy, and that there were only 6 countries with a spend of over one billion Euros in 2012.  Full press release is here

I moderated a session on display ad formats for brand campaigns, which included Karim Attia of Nugg Ad, Laura Chaibi of Yahoo, and Dean Donaldson, formerly of MediaMind.  It's potentially a pretty dry (read 'dull') subject, but I hope we managed to make people understand the importance of it.  Ad formats are the sizes of the spaces on websites that the ads fit into.  The IAB needs to get consensus over these, as advertisers need to be able to advertise on multiple sites easily, to get their messages to large numbers of people.

Of course we're only talking about the size of the spaces - we're not talking about what goes into them.  That's were the real creativity comes in.  Over the past few years ads have gradually been getting wider, as screen sizes have got wider, and now tablet and mobile screen sizes are making this more complicated again.  & then there are the real time bidding engines which allow automated ad buying, and need to fit ads into as many sites as possible.  As we approach the 20th anniversary of the first banner ad, we need to make sure that the format sizes move with the times.  I hope that this gets across how it's not such a 'dry' subject.  (& no, none of us support horrific formats like this or this or this).

Another session I really enjoyed was the presentation by Geoff Seeley of Unilever who showed examples of their recent engaging ads and content, including this from Lifebuoy:



In another session Geoff said that they always use paid support for content like this:

Seeley: It would be too arrogant to suggest that a piece of branded content can work on its own. Paid needs to still be used #interact13
— Warc (@WarcEditors) May 24, 2013

I thought that it was great to hear a client say this.  It's common knowledge in the industry how important it is to pay to support content like videos, and yet you still get articles like this one ("Here's why these 6 videos went viral"), that don't take that into account at all.

I also really liked research by Joe Hall at BBC Worldwide on the use of different devices to find out about the news - this one isn't online yet, I don't think, but will post it if it is.

& finally...  It wouldn't really capture this conference if I didn't mention that Harry Styles was staying at the hotel when we were there.  He happily signed autographs for people as he lay by the pool, and was by all accounts a nice guy.  If he creates that much excitement amongst 30- and 40-somethings at a 5 star hotel then I'd hate to think what happens if he ever tries to walk into a bar...  He must lead a strange life.  You can see some of the paparazzi pictures of him in the hotel here.

Conference Links - Login 2013 in Vilnius

I go to a few conferences, often to talk at them, and I've realised that it would be a good idea to summarise some of the things I see and hear.

The Login conference takes place in Vilnius, Lithuania every year.

The single best thing was Steve Wozniak's keynote.  Steve, co-founder of Apple, was an amazingly inspiring speaker, talking about how he grew up with technology in Silicon Valley - 'we were electonics kids' - and then leaving Apple to be a school teacher (with no publicity) because 'education is really cool'.

He talked about how what he was inventing when he was at school wasn't covered in any books, and were beyond the knowledge of teachers, and described these as 'inside projects', projects that existed inside you.  Incredibly inspiring - read his book iWoz.

I also found James Whelton incredibly inspiring.  James created CodeDojo, which teaches kids coding.  He started it in 2011 in Cork, and has since grown it to a movement of coding clubs around the world.  (James is only 20, but he's already done a TEDx talk - see it below).


One of the success stories of Coder Dojo is Harry Moran, a 13 year old, whose PizzaBot iPad game made it to the top of the iTunes chart in Ireland.

I also went to a few start-up sessions, where education was also a strong theme.  For example I saw companies like Skillshare, Voxy, Udemy, Bliu Bliu & CloudCampus

Finally I went to a session called 'Is there an app for everything' by Tomas Dirvonskas of Lemon Labs who showed a whole range of interesting apps & devices for measurement, including...

Shine - A bit like something out of a sci fi film.  It's a small object that you synch with your phone by putting it on the screen, and then use to track your physical activity.

Update - 16th November 2020 - Misfit Wearables (Shine) isn't around any more.  This article explains what happened to them.

Vaavud - a device you plug into your phone that tells you wind speed

Cardiio - an app (again like something from science fiction) that measures your heart rate by looking at the patterns of reflection on your face

Lapka - a device that tracks your local environment

& he also told this great stat about Airbnb

As for me, I presented an updated version of this trends deck

10 Trends for 2013 from Dan Calladine

& got a write up in this newspaper

A really good conference!  Thanks very much to the organisers, and my colleagues in the Baltics for making it all happen.

Next Generation Media Quarterly - April 2013

My new presentation is now on Slideshare, looking at key stats & stories from the past 3 months.  Find out why Airbnb loves hearts!

Next Generation Media Quarterly April 2013 from Dan Calladine

The World's Biggest Social Media Team

Well done to Tourism Australia for sharing these fantastic examples of social media and user generated content in travel

The World's Biggest Social Media Team from TourismAustralia

Dr Hermann Hauser & the 5 Waves of Computing

I was lucky enough to see Dr Hermann Hauser CBE give the Perutz Lecture at the Friends of Peterhouse theatre in Cambridge last month, and since seeing it I've come across so many things that have reminded me of it.

Hauser, one of the founders of Acorn and involved in the spinning out of ARM, believes that there have been five waves of computing:

Mainframe, minicomputer, workstation, PCs and now mobile plus cloud computing

In each wave companies have come to dominate, but then have failed to become important players in the next one.  For example Microsoft were very dominant in PCs, but have so far failed to have a similar role in mobile.

After the lecture someone asked the obvious question:  What is the sixth wave?

The sixth wave, came the reply, is computers built into devices, for example houses, appliances and cars.  This of course then makes interfaces (like voice recognition) very important.

& from the BBC Technology site today, a report into computing in cars 'Every new car' to be connected to the web in 2014

"The connected car is already the third fastest growing technological device after phones and tablets, Intel believes"

Try to find time to watch the presentation above if you can.

Next Generation Media - January 2013

My new presentation on major stats and stories from the last 3 months is now online - have a look!

Next Generation Media Quarterly January 2013 from Dan Calladine