Love this from Burger King in Brazil!
Great use of augmented reality - probably the most playful I've seen by a brand in their own app. & you get a voucher at the end of it, so they can monitor impact. Looking forward to seeing the Cannes case study video!
More here
Monday, March 25, 2019
Tuesday, March 19, 2019
Shopping on Instagram
I've been telling people for ages that we'll soon be able to buy directly from Instagram, and today they announced an initial trial in the US.
The friction involved in shopping from social platforms has always seemed a bit artificial - why can't it be as easy as on Amazon? Now Instagram is making it much easier, letting people shop within the app by putting in payment and delivery details.
This video shows how it will work:
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