Facebook Connect is a way of integrating sites with Facebook. In a way it's a direct reversal of Facebook Applications, where a site would effectively appear in mini form on Facebook; with Facebook Connect, Facebook functionality appears on other sites.
In this case people can use their Facebook details to log into the flavours section of Ben & Jerry's site (what - no Phish Food?), choose their favourite flavour, then post it to their Facebook profile. Two years ago this would have been a Facebook App, now it uses Facebook Connect.
See the screenshots below; visit Facebook for more details:
Log in through Facebook Connect:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimXy3b1w0RxPxq3tiNf7bU-A_WDi8QlANK2k8agsN7jy-tNYckoRGH_AVUG3ze-ERCcHAHOrMXqAseksEKlDMCVptz-JrhMQ5NbUBIvByh6EApEkf431XeyvagfQboSAFEpGYbjw/s320/BJ1.jpg)
Post your favourite flavour to Facebook:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBPYil1TGwwcYWUEQDsDOBuIYXQ2Ir7PV_aElMFTLlG29CTJGEb5An8liTGm-TvElUieFp_d_DiBmZg2lcLW6TWrUm-od8gVf-Xltq5eHmQFzjUzeT0B6sVnR15bzmATlPKL58-Q/s320/BJ3.jpg)
Taken from Facebook's new 'Marketing' page, where they are sharing case studies.
1 comment:
I think they had to remove phish food as a condition of joining FB connect - otherwise they'd be accused of internet fraud/data theft (bum-tish, I thank you)
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